Sony a7 IV Full Frame Camera body $1,798, w/ kit lens $1,958, a7 III Body $1,198 with free shipping (YMMV) $1798

The Sony a7 IV Full Frame Camera is a beast of a mirrorless powerhouse that'll make your photography game unrecognizable. This thing shoots stunning 4K video, captures incredibly sharp full-frame images, and does it all with Sony's legendary reliability. Whether your into professional work or just really, really serious about your Instagram feed, the a7 IV is a camera that actually grows with your skills.

• 61MP full-frame sensor that captures insane detail and color accuracy
• Real-time eye autofocus—seriously, it's like the camera reads minds
• 4K 60fps video recording with professional color grading tools built in
• Weather-sealed body because Murphy's Law is real and cameras are expensive

At $1,798 for the body alone (or $1,958 with the kit lens), you're looking at one of the best entry points into full-frame mirrorless photography. Compare that to what you'd spend elsewhere and you'll see why this deal is actually kind of ridiculous. The a7 III is also available at $1,198 if you want to save even more cash.

Grab it while it's in stock—deals like this don't stick around forever.