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Return policy comparison · 2026

Bluemercury vs Seven Potions

Policy data verified July 21, 2026 (Bluemercury) and July 24, 2026 (Seven Potions)

Winner
Bluemercury
A-
4.0 / 5.0 · Very Good
Seven Potions
C+
2.4 / 5.0 · Fair

The verdict

Bluemercury has the more generous return policy in 2026, grading A- (4.0/5.0) against Seven Potions's C+ (2.4/5.0). It wins 2 of 5 scoring axes; the biggest gap is the return shipping: free returns (incl. by mail) versus customer pays return shipping.

Score breakdown

Five axes, 5.0 points total — the same deterministic grader behind every Thrifle policy page.

BluemercurySeven Potions
Return window · worth 2.0
90-day window (above average) · 1.5
30-day window (industry standard) · 0.9
Restocking fee · worth 1.0
No restocking fee · 1.0
No restocking fee · 1.0
Return shipping · worth 1.0
Free returns (incl. by mail) · 1.0
Customer pays return shipping · 0.0
Holiday window · worth 0.5
No holiday extension · 0.0
No holiday extension · 0.0
Transparency · worth 0.5
policy published, key terms documented · 0.5
policy published, key terms documented · 0.5

Key terms side-by-side

BluemercurySeven Potions
Return window✓ 90 days (original payment method; gift card only after 90 days)30 days (unused, original packaging)
Free returns✓ YesNo - fee deducted
Restocking feeNone
Return shippingCustomer pays return shipping; cost is deducted from the refund
Holiday extensionNone published
Non-returnableGift cards, downloadable software products
Watch-out items
Bluemercury tip
Exchanges can only be done in-store, not by mail, so mail-in returns are refund-only even if you wanted a swap; after 90 days a refund converts to store credit (gift card) instead of cash back to your card.
Seven Potions tip
Contact them before mailing anything back — the policy explicitly says not to send a return without getting in touch first, and orders over £50 should go back with tracking since they don't guarantee receipt otherwise.

Frequently asked questions

Who has the better return policy, Bluemercury or Seven Potions?
Bluemercury has the more generous return policy in 2026, grading A- (4.0/5.0) against Seven Potions's C+ (2.4/5.0). It wins 2 of 5 scoring axes; the biggest gap is the return shipping: free returns (incl. by mail) versus customer pays return shipping.
What is Bluemercury's return window?
Bluemercury's return window is 90 days (original payment method; gift card only after 90 days).
What is Seven Potions's return window?
Seven Potions's return window is 30 days (unused, original packaging).
Does Bluemercury or Seven Potions offer free returns?
Bluemercury: Yes. Seven Potions: No - fee deducted.

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