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Updated June 26, 2026

Price Tracker · Apple

Apple Price Increase Tracker

On June 25, 2026, Apple raised prices on 14 product lines. Compare every old and new price below — or build any RAM, storage, or processor configuration to see exactly how much more it costs now.

14 product lines26 configurationsEffective June 25, 2026
Product lines hit
14
26 configs tracked
Average increase
$249
across tracked base models
Biggest jump
$1,300
Mac Studio M3 Ultra
Smallest jump
$30
HomePod mini

Why prices went up

A surge in memory and storage chip costs — driven by the AI data-center buildout — that Apple's CEO called a “hundred-year flood.” Apple said it could no longer fully shield customers from the component spike.

Not affected

iPhoneApple WatchAirPodsStudio DisplayPencil & accessories

Every price change, ranked

Showing 26 configurations

30%+ jump15–29%under 15%
Product
Was → Now
Percent increase
Apple TV 4K
Wi-Fi · 64 GB
$129$199
54%
+$70
Apple TV 4K
Wi-Fi + Ethernet · 128 GB
$149$219
47%
+$70
Mac Studio
M3 Ultra · 96 GB · 1 TB
$3,999$5,299
33%
+$1,300
HomePod mini
Smart speaker
$99$129
30%
+$30
iPad
Wi-Fi · 128 GB
$349$449
29%
+$100
iPad Air
13-inch · M4 · 128 GB
$749$949
27%
+$200
Mac Studio
M4 Max · 36 GB · 512 GB
$1,999$2,499
25%
+$500
iPad Air
11-inch · M4 · 128 GB
$599$749
25%
+$150
iPad Pro
11-inch · M5 · 12 GB · 256 GB
$999$1,199
20%
+$200
iPad mini
Wi-Fi · 128 GB
$499$599
20%
+$100
MacBook Pro
14″ · M5 · 16 GB · 1 TB
$1,699$1,999
18%
+$300
MacBook Air
13-inch · M5 · 16 GB · 512 GB
$1,099$1,299
18%
+$200
MacBook Neo
A18 Pro · 8 GB · 256 GB
$599$699
17%
+$100
HomePod
Smart speaker
$299$349
17%
+$50
MacBook Air
15-inch · M5 · 16 GB · 512 GB
$1,299$1,499
15%
+$200
iMac
24-inch · M5 · 16 GB · 256 GB
$1,299$1,499
15%
+$200
iPad Pro
13-inch · M5 · 12 GB · 256 GB
$1,299$1,499
15%
+$200
MacBook Pro
14″ · M5 Max · 36 GB · 2 TB
$3,599$4,099
14%
+$500
MacBook Pro
14″ · M5 Pro · 24 GB · 1 TB
$2,199$2,499
14%
+$300
Mac mini
M4 Pro · 24 GB · 512 GB
$1,399$1,599
14%
+$200
MacBook Neo
A18 Pro · 8 GB · 512 GB
$699$799
14%
+$100
MacBook Pro
16″ · M5 Max · 36 GB · 2 TB
$3,899$4,399
13%
+$500
MacBook Pro
16″ · M5 Pro · 24 GB · 1 TB
$2,699$2,999
11%
+$300
Vision Pro
256 GB
$3,499$3,699
6%
+$200
Vision Pro
512 GB
$3,699$3,899
5%
+$200
Vision Pro
1 TB
$3,899$4,099
5%
+$200

How to read this: base-model old → new prices are confirmed from press coverage of the June 25, 2026 increase. Upgrade prices (extra RAM, storage, cellular), marked , use Apple's standard tier pricing and may differ slightly by configuration — always confirm the final price on apple.com before buying.

Sources: MacRumors · 9to5Mac · Apple explains why

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